(With a title like that, I wished I could have used the slogan “Every Little Helps)”, thwarted!
So by my reckoning if Kate Middleton and Prince William have 5 more kids, we may just get out of the financial deficit which is looming around the UK. The retail sector will he hailed as the saviour of the British economy.
The reaction to the birth of our third in line to the throne, was to spend, spend, spend and of course retailers were only too happy to encourage, supply and capitalise upon this mass spending hysteria. Supply and demand is what retail is all about and it is an occasion like no other which guarantees a feel good factor and of course people spend when they are happy.
So retailers have cottoned on to the benefits of reaction Visual Merchandising and in this case they had to be very reactive. The three seminal moments of the birth of Prince George were: The Date, The Gender and the Name, this gave the media a plethora of headline opportunities but also gave retailers the perfect opportunity to celebrate, run promotions and engage with their customers.
Mamas and Papas of course were off the mark with a celebratory Westfield London Event:
Now plans for the Christening is underway, this will no doubt be another opportunity for retailers to showcase the best of their product range:
So if you are a retailer and want to know how to maximise the sales potential of these opportunities then look no further than the ultimate retail resource click The Retail Calendar for more details