According to the Retail Calendar this week, there are a lot of days to celebrate and if you are a retailer you would be aware of this because you would surely by now have The Retail Calendar pride of place on your staff room notice board.
Let’s start off with National Stationery Week (22nd – 28th April) , which has been hash-tagged so many times on twitter I thought I was witnessing the worlds largest noughts and crosses game.. I particularly like that this is a whole week instead of one day as I don’t think it is as commercially viable if it is just one day. A case of blink and you miss it. I knew National Stationery week was near as it is one of those celebratory week that epitomises and highlights the need for The Retail Calendar. I have seen how many small and large retailers online have gotten into the spirit of using the week to communicate to their customers and potential new ones offering discounts and prizes for re-tweets or other form of interaction. I just hope that many of these businesses follow through with the in store promotion. It doesn’t have to be expensive if you supply to a retailer just send in an A5 Point of Sale to the Buyer or Visual Merchandiser and ask them to situate it next to your products. This informs your customers that your brand is celebrating National Stationery Week. (You can also try this for other events in the year)!
Next Up Shakespeare’s Day, which compliments National Stationery Week very well and an opportunity for Libraries, Books Stores and the town of Stratford Upon Avon to celebrate the literary genius that is William Shakespeare.
Finally, but by no means least St Georges Day, next to a sporting event St Georges Day usually brings out the Red and White flag. This is one of those events that any retailer can celebrate from the local cake or coffee shop (get creative with your designs like the Pret a Manger image above ) to general retailers show off your t-shirts and other novelty merchandise.
It is key to point out, that the hard work is already done, the TV stations, publications and the social media are already buzzing about these events. As a retailers you are simply trying to maximise the attention and the opportunity therefore benefiting from the hard work of others including RedBorder Ltd, who have created the wonderful resource The Retail Calendar, which also provides tips and ideas of how to capitalise upon these events and will assist you with your annual promotional planning www.redborder.co.uk